Tag Archives: Content Marketing

(Part 2/2) Twenty Content Curation Tools For Your Inbound and Content Marketing Strategy

More curation tools will pop up as the staggering amount of data we produce increases.  Last month, in his article: “We are on track for 518% global growth this half-century,” Ross Dawson reports how the global economy has grown by 60.6% Bruno's.Curating.Tools.02from 2000 to 2012.  Consumerization of IT, mobile technology and broadband internet access give each of us the technical potential to become a media publishing house.  Blogging, vlogging and digital photography are three ways million of bloggers are contributing to the onslaught of digital information.  I remember my first 386 PC with the luxury of a “huge” four megabyte of RAM (Random Access Memory) and 45 megabyte of hard-disk.   À propos, twenty five years later, Yahoo’s Flickr offers one free terabyte of data storage to every account owner.  What an amazing technological step forward!   
 
Yesterday, we reviewed thirteen curation tools so let’s move on to the second part of the list.
 
14. Spundge
 
I recently read Christina Walker’s article “Best Content Curation Tools for Entrepreneurs and SMBs, and discovered a comment made by gregarious Facebook Queen Mari Smith mentioning SpundgeSpundge is a platform that helps curate information, collaborate and create new content.  I have already opened an account and this far, I am very positive about it, thanks to Mari’s recommendation.  
 
15. Paper.li
 
Paper.li is an interesting and somewhat serendipitous way to curate information.  As a publisher, you have the choice between Twitter accounts, RSS feeds, Google + sources of information.  You are not limited to one paper, but the consistency of the quality content cannot be guaranteed since the algorithm selects most bits and pieces for you while automating Paper.li‘s daily publishing.
 
16. Scoop.it
 
I don’t scoop a great deal of articles but Scoop.it is a great way to aggregate relevant information.  Search out the “Scoopers” who aggregate your topics of interest, and just start following them,   This will give you additional ammunition for your content marketing strategy and additional information for your Twitter followers.  
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17. Alltop
 
Guy Kawasaki created Alltop  a few years ago.  Alltop  is a platform that helps you personify your news-feed.  I use Alltop as a dashboard for local and international news from my favorite British, American, French and German newspapers.  Thanks to a great website layout, Alltop gives you an overview by just hovering the mouse over each headline.  This is an ideal way to catch up with the news without having to open every single link.  Unfortunately, the choice of topics is limited.   
 
18. Pinterest
 
Pinterest is the new social media kid in town and my favorite platform for infographics, video and images aggregating.  
 
19. LikeHack
 
LikeHack is a fairly new content curation tool that assist busy people aggregating relevant stories based on your topics of interest.  
 
20. If This Then That
 
At first sight, If This Then That (IFTTT) might not come across as a very “flashy” tool.  It does take a little bit of tweaking and getting used to it, but don’t underestimate this powerful tool and do invest time into getting to know it.  You will be very grateful because your invested time will surely pay off.  Under its hood, If This Then That  hides hundreds of possible recipes/combinations that can trigger all sort of commands combining more than fifty social networks such as Twitter, Flickr, Facebook, Diigo, Evernote, Feedly and Youtube in so many ways:
Image Credit: www.ifttt.com
Image Credit: http://www.ifttt.com
Here are two personal examples of how  I use If This Then That
–        File every single tweet I make via Buffer to my Evernote account
–        File all other tweets (except Buffer) to my Evernote account
 
Buffer & Hootsuite
 
Buffer is by no mean a curation tool but a fabulous way to pace your messaging during the day.  I use Buffer on a daily basis and recommend it in combination with Hootsuite another heavyweight client that will assist you posting all your messages on Twitter, LinkedIn, Google + and Facebook while spreading them accordingly.  Hootsuite and Buffer can also be used as Social Media Measuring Tools (SMMT).
www.brunogebarski.com
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If you have any additional tools you’d like to have mentioned please let us know and we will add them in an upcoming post.  Content curation is moving forward and more tools will pop up as the tsunami of digital data goes on.  I am looking forward to your comments and suggestions, but until then, I wish you happy content curation.
 
– Twenty Content Curation Tools For Your Inbound and Content Marketing Strategy (Part 1/2)
– 11 Ways on How to Generate Twitter RSS Feeds For the Reader of Your Choice
– How To Create RSS feeds From Your Favorite Twitter Hashtags and Tweeps
Six Reasons Why Social Business Strategists should read Mark Fidelman’s Socialized!
– Seven IT Eras Leading CIOs to Become One of the Key Evangelists to a Social – Business Strategy (1/2)
– Seven IT Eras Leading CIOs to Become One of the Key Evangelists to a Social Business Strategy (2/2)
– 5 More Ways for SMBs to Establish a Social Business Strategy (2/2)
– 5 Ways for SMBs to Establish a Social Business Strategy (1/2)
 
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Six Reasons Why Social Business Strategists should read Mark Fidelman’s Socialized!

I bought Mark Fidelman Socialized! on Amazon at its full price (no discounts or coupons from Mark) and just finished devouring it. Fidelman  delivers a fundamental work that greatly contributes to the heated debate of Social Business development.  Fidelman not only shows, but proves how quintessential it is for businesses to harness the power of social.  Not only with tools and technologies, but first with their immediate communities aka company workforce.  Time is ripe for dismantling the prevailing command-and-control leadership style. The militaristic/hierarchical leadership approach ought to be replaced with Jon Husband’s Wirearchy structure.  So why should you read Socialized!Social Media ROI expert Dr. Natalie Petouhoff: “Fidelman’s ability to simplify key concepts like the Digital Village, Darwin’s Funnel, and the Digital Network, gives the reader a unique and important understanding of the power of Social Business. You’ll be sorry if you don’t read this book before your competitors do.”
 
Mark Fidelman: Socialized http://amzn.to/10gw8CR

Mark Fidelman: Socialized http://amzn.to/10gw8CR

Fidelman and his team interviewed business leaders around the globe in order to present to us a state-of-the-art social business road-map.  Fidelman lives and breathes what he writes.  He is the sort of individual any social minded person ought to connect with; either on Twitter/LinkedIn, and Forbes where he is a regular contributor.  Socialized! not only talks the walk but most importantly walks the talk.  It is a practical text-book backed up with countless case studies and examples anyone aspiring to become a social leader should be aware of and study
  
2. Culture, culture and more culture is the foundation to any social business undertaking
 
Fidelman emphasizes culture as the 101 prerequisite to any potentially successful Social Business Strategy.  Fidelman: “Why after all do we insist on employees following our orders, and why do we call it insubordination if they question them? … Yet the companies that are leading in today’s world recognize the benefit of an empowered workforce that feels connected to the organization.  Empowered employees understand not only how to make great products, but more importantly how to create cultures that continue to make great products well into the future.”  Socialized! will assist CMOs and CCOs (Chief Cultural/Customer Officers) not only to analyze their existent Social Business state, but provide them with a detailed 10-point Social Business Culture development program.  
 
3. Building first an internal digital village and then an external digital network
 
Once the infrastructure of a cooperative culture has been established, business leaders will need to handpick the internal evangelists and shepherds (regardless of their rank) who will co-create their internal digital village — the nuts and bolts to any Social Business foundation
 
CXOs need to remember that becoming a Customer Service or/and Customer-Experience oriented company first  requires the emotional support and buy-in of their internal communities or “Smart Tribes” (as coined by Christine Comaford in her brand new book).  These “Smart Tribes” or internal communities represent the company’s intrinsic power that will transform the  traditional working communities into enthusiastic business advocates.  
 
After the creation of an apropos culture and the establishment of the right people foundation, the social team will need to select the social media platforms and its supportive collaborative technologies (Intranet/Extranet/SCRM/Social Business Software).  This will make sure that the Social Business community sets up the proper internal tools to construct its external digital network.
 
4. The new Social Business Playbook
 
Youtility author Jay Baer states: “Socialized! is an imminently readable, practical, and modern guide to social business.  The playbook section alone is worth the price, and then some.  Fidelman has added an important piece to the corporate social transformation puzzle.” Fidelman:  “In practice, management should provide the right atmosphere, guidelines, technologies, and opportunities for employees to thrive.”  Socialized! delivers a 15-point playbook: here are some of the highlights:
 
– Building an internal and external community
– Connecting and empowering thought leaders
– Recruiting a Chief Social Strategist or a Chief Cultural/Customer Officer
– Becoming an own media publisher, which makes me think of Michael Brito’s upcoming book: Your Brand.
– Replacing traditional inbound marketing with content marketing
– Leveraging employees, suppliers and partners to foster innovation
– Enhancing customer support to become the strength of your company
– Using Gamification to engage employees, partners and customers
– Creating the potential for serendipitous relationships
 
This last point is my favorite and reminds me of the romantic comedy “Serendipity” starring John Cusack and  Kate Beckinsale.   Fidelman himself gives a wonderful example of serendipity with StaffUnity:  an automated employee lunch club system provider.
 
5. The rise of the social employee
 
Fidelman  makes the case that, social networks, consumerization of IT, mobility, BYOD (Bring Your Own Device: smartphones, phablets and tablets) and cloud computing are all being part of the social and technological developments a 21st century enterprise cannot fail anymore to ignore. 
 
6. Measuring the ROI (Return On Investment) of a Social Business Strategy
 
Fidelman stresses that social business initiatives should only be undertaken if those can be measured.   He goes on to say: “Before starting any social initiatives, you must first identify objectives such as:  “improving customer relationships, product innovation, acquiring and retaining employees and growing revenues.” 
 
 
Image Credit: PulsePointGroup.com: The Economics of the Socially Engaged Enterprise

Image Credit: PulsePointGroup.com: The Economics of the Socially Engaged Enterprise

 
Social Business metrics and ROI are  very well documented in a 2012 study by MIT in collaboration with the Deloitte institute.  The Economist Intelligence Unit and the PulsePoint Group published a study showing that 81% of interviewed leaders agree that social engagement has the following tangible benefits on the following areas:
 
– Project management
– Innovation
– Collaboration
– Efficiency gains
– Cost saving
 
In conclusion, Fidelman’s Socialized! is a management textbook that provides all the necessary steps for a clear pathway towards a successful social enterprise journey:  
 
1. Reviewing the existent culture of an enterprise
2. Setting up an internal digital village
3. Attaching an external digital village to the internal one
4. Establishing a social business strategy
5. Measuring Social Business ROI
6. Reviewing, correcting, adapting and repeating
 
Any leader wanting to understand the implications and repercussions  of a Social Business development program should study and dissect Socialized!.  Kudos and thanks to Mark Fidelman’s altruistic attitude for having taken the time to give us one of the best researched Social Business Strategy text-books ever written thus far. 
 
 
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10 Ways for Small and Medium Business to Establish a Social Business Strategy (2/2)

Our world is getting more complex every day.  Technology evolves at a speed that is hardly possible to keep up with.  In Part one, we reviewed the first five ways SMBs can set up a solid social business strategy:
1. Regularly review and refine your company mission, values and goals
2. Keep transforming your content marketing into convenience marketing
3. To blog or not to blog
4. Transform your website into a social hub and its visitors into co-creators
5. Carefully choose your social platforms
 
So here are the five last ways SMBs can establish a solid foundation for a social business:
 
6.  Reinforce and share your company vision
 
Share your company vision to employees, suppliers, customers and prospects on your company website.  Communicate your company vision on all your social networks. Reinforce your core values to customers, suppliers, prospects and anyone your business is coming in contact with.  I can guarantee you that it will be a rewarding experience for both your company and your customers who will better identify your vision and enthusiastically share it with the communities of their choice.  Zappos is well-known for its outstanding company culture and the way CEO Tony Hsieh runs his interviews for both cultural fit and skills requirements. On Zappos’ company blog, Tony publicly shares some of his correspondence for anybody to read: management, co-workers, clients, prospects and suppliers alike.  This is a superb way of spreading company culture while avoiding misunderstandings, promoting transparency and informing everyone.  
 
21st Century World
 
7. Create a dual strategy by combining your brick and mortar shop with a state of the art HTML5 web presence
 
Strive to create a superb online and personal shopping experience while rewarding your customers with loyalty perks and status.  Shoppers often use smartphones and tablets to get access to relevant information.  About.com has qualified three main distinct search types being made on the internet: “answer me (46% of all searches), inspire me (28% of all searches) and educate me (28% of all searches). Wouldn’t it be a great idea to make “answer me, inspire me and educate me” the three-dimensional crusade of your content marketing strategy?  Ask your customers, both online and in your shop, what answers they are looking for?  What inspires them? What educates them?  Gather your customer data directly into your database: the business headquarters of your people-centric customer information center.  This custom-made marketing know-how will help your business tailor make your content marketing output and assist you schedule personalized marketing messages via email or SMS.
 
8. Social, local, mobile (SoLoMo) and free Internet access
 
Would you rather have customers and prospects find out about competitive pricing inside or outside your shop premises?  If they search within your business, it might be easier for you and your staff to find out about competitors’ pricing and promotions.  It will also grant you the chance to intervene and give away “spur of the moment” discounts while bringing in more sales.  Providing customers and prospects with free internet access is a sure way to keep them inside your brick and mortar shop is not it?  No matter what, customers will find out what they want so you might as well give them the chance to do it while there are “browsing” around. It’s time for your business to harness wireless technology and give your visitors the shopping experience of their lives.  Why not consider an indoor positioning system (IPS) and lead your prospects to the right aisles? Why not consider near field communication (NFC) and QR codes to provide visitors with more product information?    
 
QR Codes Europe
 
9.  Free is a wonderful motivator
 
We all love free things don’t we?  The concept of free automatically appeals to our human nature.  Would it be possible to provide your business with a little coffee and snack corner? Could you add a few tables for prospects to linger around and visit?  This could be a wonderful opportunity to create a local’s corner while gathering precious ideas about business dos and don’ts.  Ask your customers what they expect from your business and reward the top ideas with prizes (first, second to five and 11th to 20th or more if you can). Give, share and get altruistically involved with your community.  How about giving away a free coffee for every new Twitter follower or Facebook likes?  Be creative, try new things, and encourage mistakes among co-workers and team members.  One last word of advice from Dan Erwin: “Shift your networking orientation from getting to giving and your long-term success is assured.”
 
10.  Refine your web and shop loyalty program
 
Loyalty programs should become digital and mobile. There are clients combining web and shop loyalty programs who can adapt their products to your specific needs and beyond.  It is fundamental for customers to get rewarded.  Customers both love rewards and status.  Status gives a sense of belonging, a feeling of being part of something bigger.  Among the 36.8 million followers Lady Gaga enjoys on Twitter, she concentrates on the top 1% she names her “little monsters” … “These fans evangelize for her and bring new fans in the fold”.  Lady Gaga understands her fans’ needs to emotionally wanting to connect with her and goes as far as interrupting her concert while calling one of them on the stage with her.  The more customers purchase, the more unique their reward and status development should be.  Think of airlines bronze, silver and gold levels as an example.  Rewards and status are the motivation that channels patrons into buying more of your products and services, but also to evangelize your business.   Be creative, different, and provocative, and reward your customers with an exhaustive loyalty program that shows genuine gratitude towards them. 
 
Now it’s your turn. Which advice would you give a combined brick and mortar digital shop for it to thrive in this contemporary business environment? Looking forward to your comments and suggestions.
 
 
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10 Ways for Small and Medium Businesses to Establish a Social Business Strategy (1/2)

Our world is getting more complex every day.  Technology evolves at a speed that is hardly possible to keep up with.  The amount of information is exploding and as Clay Shirky points out, we need to avoid filter failure.  We are at the threshold of intelligent marketing because now, Big Data is available.  We are moving from descriptive and predictive to prescriptive business intelligence.  How do we establish an effective business strategy, the one that will give our businesses the necessary room for successful growth and development?  What should its priority list look like?  Social media, blogging, inbound or outbound marketing, curation of information, website updating, brick and mortar shop, digital shop?  Trying to answer such a complex question within a ten point two parts blog article is a daring undertaking, but here is a modest attempt at doing this.     
 
1. Regularly review and refine your company mission, values and goals
 
This could be a daunting task, but a simpler way of restarting the process is to review your unique selling proposition (USP) and then divide it into three sub-categories: company mission, company values and company goals.  Having a sharp and targeted vision is quintessential for refining and pursuing a suitable strategy.  Reviewing your mission is crucial as business opportunities and changes do take place.  IBM, in the mid 80s, was the personal computer leader. IBM wrote US$ 16 billion of losses under the baton of Lou Gersten with 35.000 workers made redundant.  IBM finally sold its mainframe business in 2003 and, under Ginni Rometty’s leadership, concentrates on three core areas: analytics, cloud computing and emerging markets. Should IBM have failed to adapt and change, who knows if IBM would have become the thriving social business leader it has been now for the last several years. 
 
IBM-Social-Business_Ginni.Rometty_01 
A challenging way of applying technological trends could be to ask yourself if you could “create your 140 character brand promise”?  Can you summarize your company’s strategy in 35 words or less? The shorter and the clearer, the easier it will be for your communities to understand your mission and purpose.  It will help your business to energize its community while making it an active part of its purpose and vision.  Here are three USP examples which are each worth billions of dollars:
Domino’s Pizza: “You get fresh, hot pizza delivered to your door in 30 minutes or less—or it’s free.”
FedEx: “When your package absolutely, positively has to get there overnight”
M&M’s: “Melts in your mouth, not in your hand”
 
2. Keep transforming your content marketing into convenience marketing
 
Traditional marketing is no longer sufficient.  Businesses which mostly concentrate on their own activities and products are promised a tough time ahead.  Today there are many companies that master innovation and customer experience by creating and listening to their communities. Such companies like IBM, Amazon or Starbucks give their customers the opportunities to consult, advise and recommend new products and services.  Starbucks understands that some of the best ideas come from their own grass root marketers, the ones entering their coffee-shops day in and day out.  Could there be a better source of feedback than the one coming directly out of their customers’ mouths?  
Consider your website as a customer hub with people coming and going, uploading and downloading information. The more your business listens to its community, the more focused its content marketing will be.  Some of the platforms to distribute your content could be  how to, tips, recommended sites and resources, books, authors, literature, recipes, videos, interviews, podcast, webcast, webinars and so much more.
 
Image Credit: www.hyken.com

Image Credit: http://www.hyken.com

3. To blog or not to blog

It’s great to hear what Chris Brogan has to say about blogging:  “No matter what, the very first piece of social media real estate I’d start with is a blog … It’s a website, with lots of built in features that make it useful from the search perspective, and simple from a content creation perspective…”  Blogging is like jogging for the brain.  Euan Semple once said:  “You do not know what you think until you write it down.”  At first blogging could be a strenuous way to ratify your thoughts, but the best way to freely express your personal ideas, views and expertise.  A blog is all yours and you may write (within reason) whatever your heart desires.  To blog or not to blog, this is the dilemma and the sooner your business starts the easier it will get. Blogging, like jogging, takes training, dedication and relentless commitment.  Avoid blogging about your products and services.  Concentrate on answering, sharing and inspiring.  Give your community what they want.  This will be the first act into bringing traffic to your website, and a natural way to gain traction and attention. 
 
4. Transform your website into a social hub and your visitors into your website co-creators
 
Amazon is a fabulous example of information crowd-sourcing.  When inquiring about books, the first thing most of us do is to find out about customer book-reviews.  Amazon has long understood that their website is not about them, but about the communities reading the books it sells.  It’s about letting visitors write reviews, comment on other people’s reviews, create groups and meet like minded readers.  It’s about customers’ wish-lists (a fabulous way of gathering marketing information) and remembering their interests, likes and dislikes. Amazon is a platform where people meet, read, comment, upload videos reviews and create personal profiles.  A company’s website should altruistically answer, inspire and educate its community.  It is not about your products or services, it is about your community, their worries, their interests and what inspires them.  Consider reserving enough space for uploading videos, reviews, articles and for giving your visitors the chance to become your website’s co-creators.
 
5. Carefully choose your social platforms
 
According Wikipedia, “Social media refers to the means of interactions among people in which they create, share, and exchange information and ideas in virtual communities and networks … It allows the creation and exchange of user-generated content.”  Social media is the new technological platform businesses use to promote physical or digital goods.  Social media networks should be kept to a minimum: Twitter, Facebook, LinkedIn, Pinterest, Instagram, Google+ and YouTube.  Pick three or four and get professional help.  A Facebook and Pinterest expert like Mari Smith will save you time and money as she keeps up with ongoing platform changes and updates. Mari will provide you with the necessary support while you concentrate on your business.
 
In part two, we will review the last five fundamental points connected to the ongoing review of a successful social business foundation.  
 
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Marketing Convenience Replaces our “Pay Spray & Pray” Traditional “Outbound” Marketing Approach

The transforming philosophy of “Marketing Convenience”, already applied today by many successful companies and aspiring to be more effective marketers, is just kicking in!  Marketing is becoming  a “convenience store” whereby customers / prospects come and go at their leisure, peruse our offerings and perks, to finally walk out with a basket full of goodies and ideas without having spent a dime: yep without having spent a single dime! This is the reality of Convenience Marketing! Alas but over are the days when companies could present products and services while automatically expecting consumers to fill up their shopping cart! Marketing has become much more complex as most of us customers do expect a run for our €uro / US$! Remember Seth Godin’s “Why marketing is too important to be left to the marketing department” presentation? If you have never seen it before please do yourself a favo(u)r and watch this it right away! A couple of years back David Armano wrote an article in the Harvard Business Review stating: “fire your marketing manager and hire a community manager”: an article well worth reading while regularly checking out his contribution to Edelman Digital.
So why did Albert’s Einstein become so famous? Ever thought about it? Albert Einstein was a personality involved in the business of “spreading ideas”! Yes and his ideas are still spreading all over the place! But back to our topic: successful marketers ought to be spreading ideas in a “convenient way” giving out customer oriented perks such as:  
B2B Inbound marketing aka convenience marketing goodies:
–     Blog articles
–     Whitepapers
–     Pre-Recorded webinars
–     Case studies
–     Free product demos and downloads
Or B2C inbound marketing or convenience Marketing:  
–     Blog with relevant articles custom made for a specific niche audience
–     eArticles or eBooks
–     Videos (Remember Gary Varnychuk?)
–     Advise & Recipes
–     To do lists
–     Improvement recommendations
–     Tool kits and much more depending on what sort of business you are running.
By no means am I intending here to write an exhaustive list of inbound Marketing tactics or tools: There are plenty of fabulous people like Joe Pulizzi and his superb Content Marketing Institute platform offering scores of free resources that will keep your marketing folks busy for a quite a while if you only check this particular venue! It could also be that you have decided to become “more social” then Michael Brito and his wonderful Britopian venue should be of help! The issue here is for us to stop and think about this rather new concept of “Convenience Marketing” i.e. an approach transforming our former “pay, spray and pray” sales-approach with a philosophy some of us marketers only reluctantly accept! Consumers have choices; a  smorgasbord of product offerings “à la IKEA superstore”, where just about anything is available to your liking (or not as a matter of fact!) including facilities for you to eat (and stay longer) before you finally pay, pickup and load up your vehicle while rounding up a strenuous furniture shopping spree!   
 
Transform your sales approach with this philosophy of “Convenience Marketing” and learn to entrust your most valuable treasure: your customer and prospect with valuable informations and free stuff specific to your particular business-niche! Give, share, spread ideas while finding out directly from them what they are specifically looking for or interested in. Refine, rehearse, repeat, be humble, participate, listen and ask particularly if you are facing consumers on a daily basis either personally or on the phone! Inquire from them directly what they are searching for and give it to them! Reward them for their time and information and thank them for sharing it with you! Both customers and prospects will come back to you and buy from you because trust and equity will have then been established and remember may be it is time for you to “fire your marketing manager and hire a community manager”!
Happy Convenience Marketing days to you and a wonderful week wherever you are

9 ways to create Twitter RSS feeds for your CMS and content curation needs (Part 1)

Twitter in Real Life: The Follow Back

Twitter in Real Life: The Follow Back (Photo credit: HubSpot)

Generating RSS feeds from Twitter is for most of us a very important tool since when we strive to search and find specific real time information or follow favorites or lists of people with whom we want to keep up with. Unfortunately Twitter has implemented changes and removed visible RSS subscription feed buttons from its lay out! Fortunately there are ways around it and I hope you will find this post helpful! Thanks to our Irish Twitter colleague Piers Dillon-Scott from whom this summary is based on so thanks to Piers for the hard work he did last year: @pdscott. I am still so thrilled about this information that I thought I would rewrite it and make it even easier to follow and use since it does get a bit tricky and intricate at times! I do hope it helps you as much as it has helped me! If you have any comments or suggestions, please do not hesitate to write back. 
 
 1.     Generating an RSS FEED from a Twitter list:
Use the following RSS String for your new RSS Twitter List string:
http://api.twitter.com/1/AUTHOR/lists/TWITTER-LIST/statuses.atom
a)     Replace AUTHOR with the name of the author of the list (@brunogebarski) without the @sign (brunogebarski); Remember: the list you discover with a particular account does not necessarily belongs to that account.
b)     Replace TWITTER-LIST with the name of the list; if the list’s name is made of several words such as “French Sauvignon Blanc vs NZ” then replace the spaces with a hyphen: “French-Sauvignon-Blanc-vs-NZ”.
c)     Let’s say you want to generate a Twitter RSS Feed from the following list: SMMmagazineTopAuthors by Chris Herbert: @B2Bspecialist of Mi6; this will be the RSS Feed string: http://api.twitter.com/1/AUTHOR/lists/TWITTER-LIST/statuses.atom, which will become:
http://api.twitter.com/1/B2Bspecialist/lists/SMMagazineTopAuthors  /statuses.atomVoilà you are done!!
By the way, any of those feeds needs first to be copied and then inserted into your reader under “new subscription”! I personally use the Google Reader because I find it the easiest! 
 
2.     Generating an RSS FEED from a single Twitter account:
a)     You first need to find out the ID number of the particular Twitter Account at: http://idfromuser.com/: My ID (@BrunoGebarski) is: 49569360.
b)     Use the following string: http://twitter.com/statuses/user_timeline/ID-Number.rss
c)     Replace ID-Number and this could be the string if you decided to keep up with my twits: http://twitter.com/statuses/user_timeline/49569360.rss! Voilà, you are done!
 
 3.     Generating an RSS FEED from a single word:
a)     Use the following string: http://search.twitter.com/search.rss?q=
b)     Add the particular word at the end of the string such as: http://search.twitter.com/search.rss?q=softwareThat’s it you are done again!
 
 4.     Generating an RSS FEED from a string of words:
a)     Use the followng string: http://search.twitter.com/search.rss?q=
b)     Usually spaces and characters will have to be URL encoded first at: http://www.albionresearch.com/misc/urlencode.php
c)     French Recipes (without hyphens for this search) URL encoded will become: French%20Recipes. “space” = “%20” URL encoded:
http://search.twitter.com/search.rss?q=French%20Recipes
d)     Should you write it with hyphen it will then remain: French-          Recipes:http://search.twitter.com/search.rss?q=French-Recipes
e)      “French Recipes” (with quotation marks) will then become: %22French%20Recipes%22:
‘”’ = “%22” and “space” = “%20” URL encoded.
http://search.twitter.com/search.rss?q=%22French%20Recipes%22.
 
 5.     Generating an RSS FEED Search for a Twitter #tag word or @account:
a)  Again use the following string: http://search.twitter.com/search.rss?q=
b)  Add the URL translated words starting with ‘#’ or ‘@’  after getting the word translated at:  http://www.albionresearch.com/misc/urlencode.php.
c)    @brunogebarski will then become: %40brunogebarski: “@” = “%40” URL encoded: http://search.twitter.com/search.rss?q=%40brunogebarski
d)   #branding will then become: %23branding: “#” = “%23” URL encoded: http://search.twitter.com/search.rss?q=%23branding
 
 6.     Generating additional RSS FEEDS from:  
a)   Tweets containing the word: “France”: http://search.twitter.com/search.atom?q=France
b)   Tweets: “from:brunogebarski”:  “:” in URL Encoded is: “%3A” (without hyphens of course) (http://search.twitter.com/search.atom?q=from%3Abrunogebarski
c)    Tweets: “to:brunogebarski”: http://search.twitter.com/search.atom?q=to%3Abrunogebarski
d)   Tweets referencing: “@brunogebarski”: “@” = “%40” URL encoded. http://search.twitter.com/search.atom?q=%40brunogebarski
e)   Tweets containing a hash-tag: “#SCRM”: “#” = “%23” URL encoded. http://search.twitter.com/search.atom?q=%23SCRM
f)    Tweets containing several parameters such as: movie+ :), “space” and “:)” URL encoded: “%3A” and “%29”: 
http://search.twitter.com/search.atom?q=movie+%3A%29.
 
 7.     Generating an RSS FEED from a specific geographical location and a #key twitter word
We want to find out within 100km around Chichester Manuka Wholefoods in the UK all the people twitting about: “#health” (with the hash tag but without quotation marks).
b)   We first need to find out Manuka Wholefoods coordinates (latitude & Longitude) at: http://www.brenz.net/tech/geocode.asp
c)    We get now the coordinates (latitude & longitude) of the above address in Chichester (UK): “50.7317166,-0.788917” (without quotation marks but separated by a comma)
d)   URL is composed of: http://search.twitter.com/search.atom?geocode=
e)   First coordinate: “50.7317166”
f)    A first comma: URL encoded = “%2C” between the two coordinates
g)   Second coordinate: “-0.788917”
h)   A second comma: URL encoded = “%2C” between second coordinate and distance
i)    We will settle for “100km” around Chichester to minimize the search or ”mi”, if you prefer miles instead of kilometers.
j)    A third comma: URL encoded = “%2C” between the distance and the “#tag”: “#health” (with the hash key but without the quotation marks of course):
http://search.twitter.com/search.atom?geocode=50.7317166%2C-0.788917%2C100km%2C%23health
 
8.     Generating an RSS FEED from a specific geographical location combined with a key word
a)     We will take our location in Chichester again at: “50.7317166,-0.788917” (without quotation marks but separated by a comma)
b)     We will use then the standard search parameters and a “space” = “%20” URL encoded after the key word “health”
c)    http://search.twitter.com/search.rss?q=health%20geocode:50.7317166,-0.788917,25km
 
9.     Generating an RSS FEED from a specific geographical location combined with a key word and Boolean operators (AND / OR / NOT)
Let’s say we want to generate a feed for all the Twitts taking place now, in Chichester within 25 miles with the word Health but without cancer:
a)   We will retain our Chichester location at: “50.7317166,-0.788917” (without quotation marks but separated by a comma)
b)    We will then add he word “health” to the standard search parameters and a “space” = “%20” URL encoded following the word “health”
c)    After the word “health comes a “space” = “&20” URL encoded
d)    We add a Boolean search restriction for “NOT cancer” or –cancer: URL encoded –cancer
e)    After the word –cancer comes a “space” = “%20” URL encoded  
f)     Type in: geocode:50.7317166,-0.788917,25mi (comma and the distance in miles here)Voila you are done: http://search.twitter.com/search.rss?q=health%20-cancer%20geocode:50.7317166,-0.788917,25mi
 
If you have any additional comments or suggestion please let me know so I will complete and update this post on a continual basis: thank you for stopping by and enjoy a more focused use of your Twitter connection or Twitter search: happy Twitting and Twittsearching! @brunogebarski