Tag Archives: BYOD

7 Considerations When Evaluating BYOD (Bring Your Own Device) Implementation

BYOD (Bring Your Own Device) is here to stay and the consumerization of IT is staggering to say the least! When checking the latest IDC figures one can only wonder about the mobile revolution and its consequences within the social enterprise! According to IDC, 2Q2012 worldwide smartphones vendors shipped more than 150 million devices; the battle ground remains between Samsung and its wonderful Galaxy III with roughly 33% market shares [50 million devices shipped] & Apple with 17% of the market [26 million devices shipped]. Nokia’s market shares are dwindling like snow melting in the sun as the Finish vendor went down from 8.21% [Q112] to 6,7% [Q212] market shares with 10 million units being shipped.

The PC era is not dead but somewhat losing ground to the new virtual workplace necessary today for the Y generation mobile workforce in need of agility, flexibility and above all remote access to company data, apps & software. Rolling out a successful BYOD strategy is tricky but if you are looking for resources remember all the main vendors are providing ample white paper as well as case studies when it comes to implementing a ratified BYOD strategy and policy within your own premises.

1. Get the right foundation with C-Level involvement

Let’s bear in mind that our traditional PC/Notebook workstation is not fully fitted to the mobile environment unfolding in front of us and no BYOD policy template is available since requirements and corporate priorities need to be defined on a one to one basis. It is of the utmost importance to require C-Level involvement and support right of the bat and have your BYOD architect closely work with IT, HR, Legal departments in order to establish the right foundation. This is also a wonderful opportunity to consider more data stewardship towards your traditional PC & Notebook workstations.

2. Assess carefully your present legacy policies, type of mobile device involved and practices

Heavily consider MDM (Mobile Device Management) IT oversight & support. We all like our freedom but let’s face it folks, security and responsibility is mandatory if mobility is to allow us comfortable and secure remote company data access! Take a solid inventory of all the present devices in use including platforms, OS, privately or company owned, data used and access technology available such as Wi-Fi, VPN, Bluetooth, cellular or bridge to workstation.

3. Find out from your end-users what their real needs are

Remember your end-users should become your strongest advocates when it comes to a successful BYOD strategy and policy implementation, so get them onboard early and find out about their genuine company needs especially from those who are mobile or work remotely! Bear in mind workplace, geography, authentication, mobile apps, mobile device ownership and expected level of support.

4. Establish a clear and ratified BYOD platform support

Which OS & devices types are you considering? What is end-users support for both company and privately owned devices going to be like? How can we expect IT to give the required level and quality of service if suddenly faced with devices they have not considered in the first place?

5. Chose carefully your Mobile Device Management (MDM) tools and technologies

MDM tools can help your company define device access compliance thanks to a choice of onsite or cloud-based supervision. Consider user authentication for both device and services login whether in your corporate network or in the cloud. Secure Web Gateways (SWGs) will help your BYOD program into monitoring possible malware, fraud or leakage threats!  Bear in mind the growing array of apps. Consider future app development and private app store for managing and distributing apps endorsed by your company and include a Mobile Application Management (MAM) program while you are at it. MEAP (Mobile Enterprise Application Platform) also need to be reviewed and considered. MEAPs address the difficulties of developing mobile software by managing the diversity of devices, networks and user groups at the time of deployment and throughout the mobile solution’s lifecycle.

6. Review the content of your BYOD policy

Define HR and IT’s responsibilities and liability. Describe BYOD hardware, software, OS and apps administration management including data encryption for sensitive data, loss and theft responsibilities, authentication and pins. Define lock and wipe features and make sure your employees are informed about this very specific policy as soon as you hire them! Limit sensitive system access to servers via VPN and Gartner even recommends “wiping and rebuilding when returning from trips to high-risk countries.

7. Ratify your preliminary BYOD policy

This should be the first preliminary document handed out to employees and signed by them and their respective supervisor before usage including definitions of BYOD, responsibilities for companies and privately owned devices, user liability. Carefully chose a limited amount of users and test the policy 4 weeks long. With the help and comments of the participants redefine and review areas that need improvement and refine your policy until a second test rollout can be started again.

What difficulties are you encountering when planning a BYOD strategy? What are the challenges your company is facing? Let us know and we will include your suggestions and ideas in upcoming articles.

3 Core reasons why BYOD is only the crawling baby of Enterprise 2.0 competitiveness

Our highly communicative human needs and digital technologies made available have completely overturned the social landscape of the highly connected world we are leaving in! Most of us possess at least two or three public accounts where we share professional & private information with friends, business contacts but also loved ones: It is striking to see how technology trends are driving businesses & marketing but the real revolution of it all is the “People centric” society we are moving into and as CMO Jonathan Becher from SAP says: “big, large, glass buildings do not buy software People do”! SAP, Oracle & IBM used to be IT centric, where you and I had to “adjust” to “their” ways of telling us what to do; now the same vendors are turning around and becoming social, a lot more social being forced to change from a hierarchical to a “wirearchical” thinking! (“Wirearchy” compliment of John Husband @jonhusband)
 
1. Exploding Mobile data consumption
 
BYOD or what I prefer to call BYO3 because there is more than one device by now (Tablet, notebook & Smartphone) are populating our business world as never before! According to Guillermo Escofer: “Mobile data consumption is to grow tenfold over the next five years” He goes on to say “Mobile phone users will, in 2016, on average consume 6.5 times more video, over 8 times as much music and social media, and nearly 10 times as much games as in 2011 according the latest forecasts from Informa Telecoms & Media”. This growth is staggering and much more is to come upon us but particularly upon our mobile phone carriers with a traffic increase from 3.89 trillion MB in 2011 to 39.75 trillion MB in 2016! 
 
2. Big Data Tsunami just started to lashing out on CXOs and Company leaders
 
BigData is completely changing the way we ought to perceive information. According to Dick Weisinger: “Big Data and the related data analytics market segment are expected to grow 40% over the next three years, taking 2010’s annual market size of US$3.2 billion to $16.9 billion by 2015 according IDC. Analyzing data from the past, Business Intelligence will have to adjust and adapt in order to apply a more predictive strategy thus working closely with IT, marketing, controlling & above all customers in order to analyze present trends but also foresee the future as precisely as possible. We all have heard of new companies such as ClouderaKarmasphere or Datammer. All those business are doing much more than “Changing the world one Petabyte at a time”. According  Cloudera we have now 10 times more data than 3 years ago, but “do we know 10 times more about our businesses”? This is a fair and relevant question: How do we store, process, analyze all this in-real-time-data and integrate it seamlessly in all our IT structures and transform it into a predictive analytic-tool made available to our mobile “BYODed” workforce? How are we going to make sense of all this data and synthesize it for our customer’s needs, benefit & superb before and after sales-service? Customer’s virtuous experience circle of excellency must go on right? 
 
 
3. Predictive Data and what it means for the future of our companies
 
Big data is become the limitless marketing’s information blood-flow not only overwhelming Generation X, Echo Boomers or Millenniu ms but especially baby-boomers: a tsunami of “Velocity, Variety and Volume” completely crushing and overtaking our traditional “Old European” hierarchical IT platforms mentalities right? Companies like Apache and their Hadoop approach could increasingly 
become fundamental open source platforms for many companies’ CXOs, who’d better worry about “destroying silo hierarchical” prevailing mentalities as swiftly as possible and start leveraging company crowd-sourcing talents! Time has come to seamlessly integrate Cloud, Storage, Business intelligence, Security IT, Management Software, CRM, SCRM, Operating Systems, Intranet & Extranet to what better place than the Cloud? 
Bigdata forces us to replace our traditional hierarchical management approach to a more wirearchical one: thanks to Jon Husband’s (@jonhusband) fascinating term that macro-captures so well our Enterprise 2.0 trends! Furthermore Charles Zedlewsky Cloudera VP of Products reports that it is not unusual for companies to sift through 100 to 500 Terabytes of data on a daily basis! Will we be soon speaking in yottabyte, zettaby, exabyte or most likely petabyte? How do we make sense of all of this?  BigData “crystallizes as Extreme Information Management Challenges” as Gartner presents it in  a very interesting Cloudera webinar! Big Data comes mostly from “Enterprise Dark Data”: an amount of data which could be coined “unstructured data”, while adding partner, employees, customers, suppliers, public information, social Media and much more!
 
Interesting to notice what BT SecureThinking blog reports in its latest article: “BYOD — it’s now ‘when’ not ‘if’, and China’s leading the way: An incredible 92 per cent of employees in China can take advantage of BYOD, but in the UK less than a third can do this — what does China know that we don’t?” This is again where the traditional “IT Door Keeper” blocs and stops progress. Jeff Schmidt, head of security technology for BT Global Services cuts to the chase: “the security team has to be seen as the enabler not the barrier”! According to Garner, “85% of Fortune 500 organizations will be unable to exploit big data for competitive advantage & Business analytics needs will drive 70% of investments in the expansion and modernization of information infrastructure”
What are your challenges with big data and how do you see the future of dataholic marketers in the upcoming months and years?
 
In my next blog we will look at predictive data and the challenges and chances connected to companies 
 

How to Transform Today’s Traditional Midsize Companies and Literally Drag Them Into Digital and Social 21st Century Transformation? (Part 2)

My favorite book (The Bible) states: without vision people perish: what a true statement and without vision many companies disappear such as this old-fashioned German Drugstore outlets Schlecker struggling to find an angel investor before the end of this very month! It is sometimes sad to be able to predict that some businesses won’t be around within the next 3 to 5 years if they do not drastically change their Modus Operandi! Often companies are way too busy with “business as usual” while not spending enough time on strategy! “If you do not know where you are going you will most likely end up somewhere else”: an old adage we all know!

Today many SME (if they have not done it yet) should heavily consider creating a new responsibility, which could be something like a “Business Facilitator”: a savvy strategic thinker, who ties up four main challenges companies are facing today!  An all-around talent, visionary, influential, inspirational and above all motivational! Some would name it a CIO but may be it should be a bit more like a CBF (Chief Business Facilitator)?

I came across some quotes from CEO leaders not only talking but walking the leadership walk and embracing the turbulent changes our networked society is forcing upon us!  In the social enterprise people and culture are the two driving forces and building blocks our Business Facilitator will increasingly have to take into account:

1. Social Culture

Creating a “Culture Is Your Brand” philosophy à la Zappos and studying Tony Hsieh’s culture book would certainly be a very good start! Without enterprise culture it is going to be tricky to create motivated employees to positively and actively participate in social media communication!  How many companies out there still use Twitter as an “Inbound” marketing tool or a pricelist Email alternative? Painful! Check out the Marketing Master Coca-Cola Content 2020:  CEO Muhtar Kent thinks that marketing is getting more and more data driven and “Coca-Cola needs to be part of Digital Marketing and IT closer to customers”.

2. Content or Inbound Marketing

How does one keep patrons drinking coffee?  By providing WIFI in all Starbuck outlets so that both business people and Twitter addicts may connect to their favorite social media accounts while sipping on their preferred coffee specialty. Or by starting a monthly campaign such as: “Global Month of Service”! How about letting customer pay in its U.S. stores with a smartphone app tied to their loyalty and payment cards? Social is important to Starbuck providing its Facebook fan page with an online suggestion box while letting fans send gift cards! Being sociable seems to be “a must” for Starbucks CEO Howard Schulz who is also upgrading his IT Infrastructure for point of sales inventory management, CRM and Labor Scheduling tools!  Desktop Virtualization is also a hot trends IT department are implementing in order to accommodate BYOD and the commercialization of smart phones and tablets.

3. Social Business

Social Media is constantly changing and the first three most visited platforms in March 2012 were Facebook, Twitter and surprisingly Pinterest overtaking layout-old-fashioned “veteran” LinkedIn! It is now impossible to do business without making Social Media full part of a Marketing Strategy: And this involves a lot more than sticking a Facebook and Twitter logo on a website!  Videos themselves are becoming an integral part of the social media portfolio and if you have not yet seen the 2012 Cartier Video, I recommend you watch it! To this day it has been viewed 14.586.933 times! Airlines are also beginning to use videos such as: “KLM Surprise” and “Air China in Sweden” as well the outstanding Mini Getaway Stockholm Case Study, which already took place a year ago in Sweden! Some funny campaigns also involving an entertaining “Dollar Shave Club” and the Guinness St Patrick’s Day Commercial 2012!

4. Modernize IT infrastructure and move to the cloud while embracing mobility

Legacy systems may sometimes be responsible for slowing down technology growth and we all know mobility demand is on the rise: it is now time to reconsider a more focused cloud outlook!  Lowe’s CEO Robert A. Niblock has understood Lowe’s need to zero in on modernizing IT infrastructure with faster internet connections and deploying a gigantic action to equip store personnel with 42.000 IPhones. He also recognizes the challenge of a multi channel strategy while planning to equip both call centers and retail outlets with better access to company’s 250.000 products, customers’ accounts as well as being able to close sales on Iphones! TJX’s CEO Carol Meyrowitz has similar priorities with a multi channel strategy: “We continue wanting to marry shop and web since Ecommerce gives TJX the opportunity to sell things, which are not carried in the physical shops”. Procter & Gamble’s CEO Bob Mc Donald plans to move accounting from traditional responsibilities to operational: “accounting systems aren’t designed today for operations–they tend to look backward–but we’re working on integrating our operational system with the financial system to move in that direction.”

The Business Facilitator’s challenge is immense but one thing is for sure silos have to be dismantled: Over are the days were company departments could allow themselves to work “independently” as a block almost against each other! Time has come to transform our work environment into a social networked place following the example of Apple and Starbucks with their IT helpdesk coffee shop allowing employees to choose IT smart phone & Tablet on display and directly bill them to their departments as well as technical support and suggestion on how to make IT run better!