4. Social Enterprise Software evaluation matrix Morgan offers an excellent vendor evaluation matrix, which is very well presented and easy to use. It will help social leaders to rank ESS vendors according to specific areas such as:: – Vendor management, product roadmap and viability – Ease of use and intuitiveness – Price – Features – Technology integration and security – Customization and integration – Product features: people – Support and maintenance – Vertical expertise 5. Adaptive emergent collaboration framework Morgan delivers another useful matrix with five core areas: – Goals and objectives (company, department, metrics, customers and employees) – Organizational culture (leadership, mutually beneficial value, change management, openness and evangelists – Process (escalation, information management, automation) – Technologies (tool selection, integration, training, adoption, maintenance and upgrades) – Governance (best practices, guidelines, employees, customers, metrics) Morgan recommends a maturity model of adoption made of seven steps and the different milestones achieved during their implementation. 6. Culture and technology are the two most important drivers Morgan stresses enterprise culture and how it is one of the most crucial pillars of Enterprise 2.0 when attempting to establish the right foundation for hybrid, intern and external communities to communicate and engage. Morgan quotes Carl Frappaolo “Culture is the single greatest potential asset or detriment. A culture conducive to collaboration will compensate to some degree for awkward processes and inadequate technology. In contrast, a culture not conducive to collaboration will ignore, or in the worst case sabotage, even the most sophisticated technology and process approaches to open transparent sharing.” The Chess Media Group has meticulously researched and produced a superb textbook for any CCO, CMO, CIO and CMO to assist him or her into implementing enterprise social software. Morgan has delivered another crucial piece of the social business puzzle on how to prepare, organize, evaluate, measure and drive the adoption of social software tools. Although Morgan has written a superb work, one frustration remains: the somewhat poor quality of the charts and figures as displayed by the publisher. A little more effort could have been made in order to enhance this work. The Collaborative Enterprise belongs to the text-books every social business strategist needs to own. My personal thanks and kudos to Jacob Morgan for having published a wonderful book that greatly contributes to the new discipline of social business strategy.