Five Ways Social Business Can Unleash Outrageous, Divergent and Innovative Power (1/4)

 
How do we get creative, divergent and provocative?  How do we forsake our day-to-day fire extinguishing duties (and we all have them), and force ourselves to get physically out of our office buildings, companies, towns, states or countries?  How about forsaking our limited human thinking and consider “bigger” things?  How about thinking out of our continent or our planet earth placed in the cul-de-sac of the Milky Way, one of the universe’s billions or trillions of galaxies?  I often ask myself:  Why does the speed of light travel only 300,000 km per hour?  Why not faster?
 
Stop and meditate on the fact that some studies suggest our universe could have more than 500 billion galaxies, each having 200-300 billion or trillion stars!  How does this equate to our narrow, limited, shallow view of our day-to-day responsibilities?  Don’t you think that the most powerful human computer ever manufactured, pales into insignificance compared to the creation of such a mind boggling space spectacle?  Astronomers in Australia say there are 10 times more stars in the visible universe than all the grains of sand on the world’s beaches and deserts!  Australian astronomers used some of the world’s most powerful instruments to suggest those figures, and reckon that the figures presented to the International Astronomical Union conference in Sydney, is the kind that really can be called astronomical: 70 sextillions, or seven followed by 22 zeroes!
 
Let’s redirect ourselves towards planet earth and make a final stop at the magnificent Sombrero Galaxy, part of the Virgo Cluster of Galaxies.  The Sombrero Galaxy, also known as M104, spans about 50,000 light years across and lies 28 million light years away.  M104 can be seen with a small telescope in the direction of the constellation Virgo.
 
Sombrero Galaxy
The Sombrero Galaxy in Infrared  Credit: R. Kennicutt (Steward Obs.et al.SSCJPLCaltechNASA
 
I hope by now we should all feel energized with an extra portion of motivation, wanting to get out of our building, forget our routines and consider new divergent and creative ways of thinking.
 
How could we do this? 
 
1. Leave your working premises and environment for an unknown destination or activity.
 
Inside-the-building thinking is the hallmark of establishments whose structures inhibit innovation.  Forget your office, your secretary, your assistants, your products and your services!  Ignore your self-centered approach and forget your day-to-day business responsibilities for 48 hours!  Get your creative juices flowing!  Go bungee jumping, if you wish, or scuba diving.  Go fishing but please turn off your smartphones, iPads, phablets or whatever electronic devices you carry with you all the time. Breathe, think, meditate and come to a full stop!
 

2. Bring along outspoken and extroverted co-workers who you mostly disagree with, or might not feel comfortable with.

Overcome your pride, put your ego away and get out of your comfort zone.  Ignore the uneasiness of being with square pegs and strive to make the first step as a leader to break the ice and reach out! Remember, you are the cultural flagship of your enterprise.

3. Do not put yourself under pressure by forcing yourself and your team to expect anything other than letting your thinking wander around and start the creative process.

Putting yourself and your group under the pressure of “delivering” will more than likely destroy any potential creativity you or your group might have!  Remember, creativity kicks in when least expected… walking around, resting, sipping on your favorite coffee specialty, or even day-dreaming.

4. Be humble, personal, vulnerable and real with your  people.

Wirearchy ought to replace antiquated hierarchy and thus establish horizontal points of connection instead of the old vertical leadership lines of authority, which is now completely outdated!  Invite your team to a morning of horse riding lessons and then surprise them with an afternoon of an inter-team polo match.  You will end up laughing your head off as likely most of them may not have ever been on a horse before!  A guaranteed story which will be talked about for days, weeks and years to come.

20121101_John.Husband_From.Hierarchy.2.Wirearchy

5. Promote employee trust by opening the doors to communication and disagreement.

Allow people to vent and complain! Allow trivia, irrelevant things, silly and out-of-reach ideas! The more divergent those are, the more your company will benefit from the event; maybe not right away, but eventually an open co-worker culture will gamify work without expensive gamification software acquisition!  Give employees “the right to bitch” as ING Direct CEO did in Canada!

What is your take on outrageous communication? Will you consider a new format for your next meeting or get together? Looking forward to your comments and suggestions.

Follow Bruno Gebarski on Twitter at:

http://twitter.com/BrunoGebarski
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4 responses to “Five Ways Social Business Can Unleash Outrageous, Divergent and Innovative Power (1/4)

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