25 Ways to Transform Your Business, Promote Innovation and Optimize Your Sales Results (Part 2)

Reminder: your USP (Unique Selling Passion / Proposition) and Web-strategy should have been identified and ratified.  This is the core of knowing what your business delivers! Furthermore your first piece of social media real estate should be your blog: if you do not have one yet start one right now!
 
1. Develop your Social Media accounts strategy in 5 main groups:
2. Position your Social Network Icons on the top of your blog with a one click procedure automatically opening in a different tab or window so that your visitor does not have to leave your site in order to connect and find out more about your business.
 
3. Identify your customers: possible health food store customer segmentation:
4. Make it easy for customers to sign up to your newsletter with a one click subscription via Twitter, Facebook, LinkedIn, and Google+!  Consider Pinterest, Pinwheel and other social media trendsetters, and remember Social Media is not static: It moves and changes all the time!
 
5. Please eliminate the outdated and annoying “Captcha” sign up procedure: believe me I have given up many times for not being able to read the hidden letters properly and failing to register three or four times in a row and “see ya later alligator”!  
 
6. Consider instead signing up to free web services such as Disqus and Livefyre to encourage visitors to easily comment on your site or blog! You’d be surprised how many blogs and websites do not offer this free service! Additionally use the one click Twitter, Facebook, LinkedIn and Google+ sign up procedure for those who do not own a Disqus and Livefyre accounts: the goal is to make it super easy for visitors to engage with your business.
 
7. Offer signed up visitors and customers the facility to upload pictures, blog articles or vlogs: think of Amazon again and how it is possible to record a video comment on the site! Trust your crowd when they are registered: look up how Lastfm encourages its community to upload comments and pictures of unknown artists: do the same be opened and social: your business will reap the rewards.
 
8. Customize your monthly newsletter so that both prospects and subscribers receive the information they are specifically interested in other words “Convenience Marketing”. (Think again of how cleverly Amazon solves this issue with: “customers who bought this item also purchased….”).
 
9. Run a tombola for best content of the month: It will motivate followers and fans to participate! Divide it in sound, video, blog & picture: It will encourage viewers to visit more often your website while leaving their customer’s / prospect’s footprints helping you in return to keep up with trends, interests and blog content marketing priorities.
 
10. Adjust the content of your website blog according to your subscribers’ interests (please review previous point).
 
11. Offer Subscribers and VIPs the privilege to guest blog on your site / blog: you will then have less to write and create! (Remember blogging might be difficult disciplinary exercise for you as it is for most of us: trust me on that one).
 
12. Insert your company’s main twitter account on the web front page with a Twitter live feed on website, blog and Facebook Fan-page (it should be possible to insert your Twitter feed into your Facebook Fan-page).
 
13. Accept most credit and debit cards, PayPal & Square as well as main currencies making it very comfortable for potential customers to buy from your business.
 
14. Develop a one click payment system procedure: (sorry again but think of Amazon!) for both physical and web. Make it convenient and fast for both registered customers and visitors to do business with you! Spell out payment / shipping / returning terms so there is no misunderstanding: be generous: trust FIRST and then you shall be trusted.  
 
15. Start planning your mobile payment strategy now because it is a very present issue with companies such as Square or PayPal right around the corner and do not underestimate BYOD’s commercialization.
 
16. Apply (if you can) a free shipping and return policy strategy right from the beginning: Think of the Culture & Service giant Zappos (now part of Amazon) with their 365 days return policy.
 
17. Make it possible for customers to order online and pickup their order in your physical shop: reward them for doing it the first time and surprise them with freemium especially if they are coming for the first time to your shop.
 
18. Organize book ordering for your customer and in shop pick up and pay as a convenience they will love dropping their book order at your shop and will come back to pick them up and pay for them: one more visit for your business!
 
19. Accept orders per Fax, Email and plan accepting them in the future via Twitter, and Facebook for registered accounts.
 
20. Use QR codes for informing customers about promotions and more updated product information.
 
21. Send QR codes to your Twitter followers or Facebook fans via Twitter or Facebook for special promotion while geo-positioning them via Twitter and / or Foursquare
 
22. Organize a Tweetup with your community and engage with them by organizing a special event around your business. Do not forget to create a hash-tag about your event and to remind your participants to tweet while attending. 
 
23. Always send promotion and call to action with your monthly company newsletter and make it personal
 
24. Develop a customer loyalty program with a Business Membership Card including four levels: Silver, Gold, Platinum and VIP Statuses: Organize perks accordingly with best privileges for the highest membership level! This will increase customer loyalty
 
25. Print social media icons on all collaterals and make them visible on both physical and virtual shop (Part 3 coming up this week)

One response to “25 Ways to Transform Your Business, Promote Innovation and Optimize Your Sales Results (Part 2)

  1. It’s an awesome paragraph for all the internet people; they will get benefit from it I am sure.

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