Monthly Archives: March 2012

5 Keys Areas to Proactively Manage Your Business

Today’s corporations are working hard to keep up! Is this a wonder? Strategy curation just like content and information, is crucial for the development of (y)our corporate vision! Vision 2020 challenges your present accomplishments in order to increase turnover, reduce costs, improve efficiencies and set up action plans while ratifying priorities! In this “hyperlinked” and hyper-connected society both existing businesses and “start-ups” have to rapidly adapt! Every mobile user is not only a potential buyer but a reporter having the power to promote or demote!

Vision 2020 assists you into developing your hyperlinked corporate strategy with the utmost priority of increasing sales, productivity and real time communication while concentrating on 5 key areas:

1. Social Culture: Establishing a social culture in a 21st century company is obligatory! Social Media dialogue with engaging customers or prospects (positive or negative) ought to be monitored and answered in real time! US Business Think Geek promotes a “one head one heart” social culture but also states: “We need to hire for passion and train for skills” because it is impossible to have a board meeting every time a negative comment pops up on Facebook or Google+. Zappos exemplifies social culture in a remarkable way with CEO Tony Hsieh Zappos’ Culture Book and how Tony defines branding: “Your Culture Is Your Brand”!

2. Social Media Strategy: in the 1870s Graham bell developed the Telephone; the Facsimile was invented by Giovanni Caselli in 1865 before the telephone even existed! Email came in the early 1980s. Mobile phone was invented by Motorola in 1973 and first commercialized in 1983. Social Media as a web-based and mobile technology has literally transformed our daily communication into an interactive dialogue also promoting “user-generated-content including (micro) blogging (twitter), content community sites (Vimeo YouTube), social networking sites (Facebook, Google+ and Pinterest) and finally location-based social networking (Foursquare or Pinwheel). Social Media demands to be fully integrated into the marketing strategy of a company! It is a business prerequisite to properly roll out inbound marketing tools, foster brand awareness and develop communication between brand, prospects and customers and transform followers into passionate brand advocates.

3. Inbound Marketing: Over are the days where companies could blast marketing emails, brochures and fliers to prospects and customers! Traditional outbound marketing (buy, pay & bug) is in the process of being replaced by inbound or content marketing. Sharing resources, vlogging, blogging, EBooks, Earticles, whitepapers and all together relevant curated information not only attracts customers but promotes, develops and solidifies brand loyalty.

4. Cloud Computing (IaaS): As wireless devices (smart phones & tablets) commercialization becomes a pressing IT issue, mobile technology (Dropbox, Box) and mobile payment systems (Square & Paypal) develop, IaaS (Infrastructure as a Service), PaaS (Platform as a Service) and SaaS (Software as a Service: SAP, Oracle, IBM or Salesforce) become a matter of speed if IT wants to timely react in our dynamic cloud environments! Modern CIO needs to budget these areas if companies want to keep afloat and compete with Internet Cloud Giants such as Amazon!

5. Mobile Technology: Tablets & Smartphone including the broadband development have both created a Networked Society. Wearable computing is already here; connecting home to adjust temperature via your smart phone is a given! In 2012 windows will sell tablets while 4G networks will develop and grow! Companies like Square & Paypal already compete for mobile payment systems market shares! Commercialization of mobile computing hardware will merge private and professional life into each other whereby workforce won’t have to physically be at work in order to produce and connect. This is a nightmare for IT leaders as they strive to move additional parts of the traditional IT to IaaS (cloud computing) while constantly worrying about data safety!

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5 Key Responsibilities of the 21st Century CIO

Today’s CIO (Chief Information Officer) is the trendsetter and business pacemaker among the new 21st century generation of business leaders and innovators:
 
A) He provides and supervises the vision, purpose & transformation of a corporation.
B) He increases turnover and reduces costs.
 
CIO’s Vision and “Super-Vision” will have to encompass 5 key areas:
 
1. Establish and promote a social culture.
2. Establish a social media strategy with the appropriate measuring tools.
3. Transform outbound-marketing into content- or inbound-marketing.
4. Move (part of) IT to the cloud & address data security pressing issues.
5. Embrace Mobile Technology and IT consumerization.
 
 
In the complexity of our connected world the CIO’s challenges are growing on a daily basis! Keeping up and learning from CX (Customer Experience) Giants such as Amazon.com (“The key to Amazon’s and Founder Jeff Bezos’ success lies in the personalized customer experiences”), IBM, Zappos or Marketing phenomenon Coca-Cola to name just a few can be quite a daunting task!
The modern CIO has not only to diversify but also learn new technologies and media platforms! Just think of Pinterest that just reached 17,8 Mio. Users within 10 months only: The fastest growing social media platform ever.
 

10 more ways to create RSS feeds and News for your Content or CMS (Part 3)

10 ways to create RSS feeds & Google News for your Content or CMS

In my endeavor to expand on my first two articles I published in my still very green blog, I came across some great resources, thanks to Market Samurai an excellent SEO Program made by a talented group of dedicated people in Australia! I was able to extract some of their RSS feeds and transform them for you to make them fit your local, international or even extra-terrestrial content curating needs. Please review my first post to get a little bit of background on how to create Twitter-lists or Twitter single account RSS feeds as well as word searches with hash tags and much more!  While you are at it check out Part 2:  I summarized information concerning Flickr, YouTube and much more!! 
 
I want to give credit to Piers Dillon-Scott @pdscott an Irish neighbor, who runs an excellent website in Dublin! So let’s start creating those RSS feeds so that we can search our information gold nuggets, curate the appropriate content and satisfy our digital knowledge cravings!  
 
Okay let’s dive right into it and start with Flickr search! Last time we covered how to search Flickr from Twitter but now we will search directly within this wonderful treasure chest! Please review all the BOOLEAN search terms (AND, OR, MINUS) if you need and also bear in mind that your RSS feeds will need to be URL encoded!
 
1. Curating Pictures content from Flickr:
 
a) Creating your feed  made of “2 Parts”: http://m1.pipes.vip.sp1.yahoo.com/pipes/pipe.run?_id=4j69t3pl3RGllxMrbrsjiw&_render=rss&num=10&q=
So let’s say we are searching for: “Content Marketing” OR “Inbound Marketing” OR “Content Curation” (including the Boolean term: OR): http://m1.pipes.vip.sp1.yahoo.com/pipes/pipe.run?id=4j69t3pl3RGllxMrbrsjiw&_render=rss&num=10&q=”Content Marketing” OR “Inbound Marketing” OR “Content Curation”.
 
b) URL encoding the feed:
http://m1.pipes.vip.sp1.yahoo.com/pipes/pipe.run?_id=4j69t3pl3RGllxMrbrsjiw&_render=rss&num=10&q=%22Content%20Marketin
g%22%20OR%20%22Inbound%20Marketing%22%20OR%20%22Content%20Curat
ion%22.
 
2. Curating key words from Google Blog Search:
 
a) Preparing the feed with the word: “content marketing” (3 Parts):
-“http://www.google.com/search?hl=en&safe=off&q=”
-“Your search Query”
-“&ie=utf-8&num=25&output=rss&tbm=blg”.
Let’s add to the search the following terms: Content Marketing OR Inbound Marketing OR Convenience Marketing OR Content Curation:
 
b) URL encoding the feed (3 parts):
http://www.google.com/search?hl=en&safe=off&q=%22Content%20Marketing%22%20OR%20%22Inbound%20Marketing%22%20OR%20%22Convenience%20Marketing%22%20%22Content%20Curation%22%20OR%20Curating&ie=utf-&num=10&output=rss&tbm=blg.
 

– It is possible to combine any BOOLEAN terms in your search with: OR, AND or MINUS, which can also be written “-“ (View previous posts for a review of this subject). 
– You may also vary the number of “entries” you are requesting: The default value is 10 (the third part of the above feed): Increase it or decrease it at your leisure: if too high, Google will (most likely) not understand your query!
– So remember URL encoded you are not allowed to have any spaces: 
 
3. Curating Content from Google News:
 
a) Preparing the feed with the word: “content marketing”:
http://news.google.com/news?hl=en&ned=us&q=”Content Marketing”&ie=UTF-8&nolr=1&output=rss&num=10.
 
b) URL encoding the feed amd adding more terms including OR:
“Content Marketing” OR “Inbound Marketing” OR “Convenience Marketing” OR “Content Curation” OR Curation:
http://news.google.com/news?hl=en&ned=us&q=%22Content%20Marketing%22%20OR%20%22Inbound%20Mar
keting%22%20OR%20%22Convenience%20Marketing%22%20OR%20$22Content
%20Curation%22%20Curation&ie=UTF-8&nolr=1&output=rss&num=10.
 
4. Curating content from YAHOO News:
 
a) Preparing the feed with the word: “content marketing”:
http://news.search.yahoo.com/news/rss?p=”Content Marketing” OR “Inbound Marketing” OR “Convenience Marketing” OR “Content Curation” Curation&ei=UTF-8.
 
b) URL encoding the feed:
http://news.search.yahoo.com/news/rss?p=%22Content%20Marketing%22%20OR%20%22Inbound%20Marketing%22%20
OR%20%22Convenience%20Marketing%22%20OR%20%22Content%20Curation%
22%20Curation&ei=UTF-8.
 
5. Curating content from YouTube Videos:
 
a) Preparing the feed with the word: “content marketing”
Search for: “Content Marketing” OR “Inbound Marketing” OR “Convenience Marketing” OR “Social Media”.
http://gdata.youtube.com/feeds/base/videos?vq=”Content Marketing” OR “Inbound Marketing” OR “Convenience Marketing” OR “Social Media”&orderby=published&max-results=25&alt=rss.
 
b) URL encoding the feed:
http://gdata.youtube.com/feeds/base/videos?vq=%22Content%20Marketing%22%20OR%20%22Inbound%20Marketing%22%20
OR%20%22Convenience%20Marketing%22%20OR%20%22Content%20Curation%
22OR%20%22Social%20Media%22&orderby=published&max-results=25&alt=rss.
 
6. Curating News from Yahoo Answers:
 
a) Preparing the feed with the word: “content marketing”
http://answers.yahoo.com/rss/searchq?p=”Content Marketing”.
 
b) URL encoding the feed:
http://answers.yahoo.com/rss/searchq?p=%22Content%20Marketing%22.
 
7. Curating Content in Scribd via bing.com:
 
a) Preparing the feed with the word: “content marketing”
http://www.bing.com/search?q=”Content Marketing” site:scribd.com/doc/&format=rss.
 
b) URL encoding the feed:
http://www.bing.com/search?q=%22Content%20Marketing%22%20site%3Ascribd.com%2Fdoc%2F&format=rss.
 
 8. Curating Content from Go Articles via Bing.com:
 
a) Preparing the feed with the word: “content marketing”
http://www.bing.com/search?q=”Content Marketing”site:goarticles.com/article&format=rss.
 
b) URL encoding the feed:
http://www.bing.com/search?q=%22Content%20Marketing%22%20site%3Agoarticles.com%2Farticle&format=rss.
 
9. Curating Content from Article City via Bing.com:
 
a) Preparing the feed with the word: “content marketing”:
http://www.bing.com/search?q=”Content Marketing” site:articlecity.com/articles intitle:by&format=rss.
 
b) URL encoding the feed:
http://www.bing.com/search?
q=%22Content%20Marketing%22%20OR%20%22Inbound%20Markting%22%20sit
e%3Aarticlecity.com%2Farticles%20intitle%3Aby&format=rss.
 
10. Curating Content from Article City via Bing.com:
 
a) Preparing the feed with the word: “content marketing”:
http://www.bing.com/search?q=”Content Marketing” site:ezinearticles.com&format=rss.
 
b) URL encoding the feed:
http://www.bing.com/search?
q=%22Content%20Marketing%22%20site%3Aezinearticles.com&format=rss.
 
 
(Beautiful Sunset on the Elbe River near Hamburg March 10th 2012)
 
Do you know any other ways of creating RSS feeds? Would you please share them or make any suggestions?
Please give me a shout and leave a note! I will update this mail and include your tip or recommendation in this post! (probably part 4)!
So Let’s all gather better curated information and successfully  achieve our goals and aspirations!  Don’t forget to: follow me on Twitter: Thank you!

10 additional ways to create Twitter RSS feeds for your CMS or content curation needs (Part 2)

Generating RSS feeds from Twitter is for most of us a very important tool since we often strive to search and find specific real-time information, pictures, music, podcast or a combination of several by adding Boolean search terms! Thanks again to our Irish Twitter Friend Piers Dillon-Scott from whom these additional resources are based and summarized on thanks to Piers: @pdscott.
 
 
10. Picture Search via Twitter
a) Twitter search:
https://twitter.com/#!/search/realtime/new york pic.twitter.com OR flic.kr OR
twitpic.com OR yfrog.com OR twitgoo.com OR pinterest.com OR instagr.am OR
flickr.com OR imgur.com
 
b) Turning the Twitter search into an RSS feed for your Reader
http://search.twitter.com/search.rss?q=Paris%20pic.twitter.com%20OR%20flic.kr%20OR%20twitpic.com%20OR%20yfr
og.com%20OR%20twitgoo.com%20OR%20pinterest.com%20OR%20instagr.am%20
OR%20flickr.com%20OR%20imgur.com
 
11. Picture search from a specific author
a) Twitter Search:
https://twitter.com/#!/search/realtime/nytimes pic.twitter.com OR flic.kr OR
twitpic.com OR yfrog.com OR twitgoo.com OR pinterest.com OR instagr.am OR
flickr.com OR imgur.com
 
b) Turning the Twitter search into an RSS feed for your Reader
http://search.twitter.com/search.rss?q=nytimes%20pic.twitter.com%20OR%20flic.kr%20OR%20twitpic.com%20OR%20
yfrog.com%20OR%20twitgoo.com%20OR%20pinterest.com%20OR%20instagr.am
%20OR%20flickr.com%20OR%20imgur.com

12. Twitter picture search from a specific user
a) Twitter Search:
https://twitter.com/#!/search/realtime/from%3Aphotojournalism pic.twitter.com
OR flic.kr OR twitpic.com OR yfrog.com OR twitgoo.com OR pinterest.com OR
instagr.am OR flickr.com OR imgur.com
 
b) Turning the Twitter search into an RSS feed for your Reader
http://search.twitter.com/search.rss?q=from%3Aphotojournalism%20pic.twitter.com%20OR%20flic.kr%20OR%20twitpi
c.com%20OR%20yfrog.com%20OR%20twitgoo.com%20OR%20pinterest.com%20O
R%20instagr.am%20OR%20flickr.com%20OR%20imgur.com
 
13. Advance Twitter Search for the latest videos being tweeted that mention Social Media or Content Marketing in YouTube, Vimeo & Youtu.be
a) Twitter Search:
1. Use the following string for realtime information: https://twitter.com/#!/search/realtime/
2. Then adding: New Zealand, YouTube.com, Vimeo.com and YouTu.be with the Boolean search parameters: AND or OR (Remember to capitalize those “TERMS”: and you will get the latest videos on New Zealand:
https://twitter.com/#!/search/realtime/Social Media%20youtube.com%20OR%20vimeo.com%20OR%20youtu.be
b) Turning Twitter Search for the latest videos in YouTube, Vimeo & Youtu.be Twitter search into RSS Feeds for your reader:
1. Use the following string including Boolean search with
http://search.twitter.com/search.rss?q=
2. New Zealand as a first search example (String confirmed and works)
http://search.twitter.com/search.rss?
q=New%20Zealand%20youtube.com%20OR%20vimeo.com%20OR%20youtu.be
3. Social Media Marketing as a second search example (String confirmed and works)
http://search.twitter.com/search.rss?
q=Social%20Media%20Marketing%20youtube.com%20OR%20vimeo.com%20OR%
20youtu.be
4) Social Media Campaign as a third search example (String confirmed and works)
http://search.twitter.com/search.rss?
q=Social%20Media%20Campaign%20youtube.com%20OR%20vimeo.com%20OR%
20youtu.be
 
14.  Searching Twitter for the latest videos being tweeted that mentions Brian Solis or Nike:
a) Twitter Search
Use the following string: https://twitter.com/#!/search/realtime/ and add @BrianSolis or @Nike for example.
b) Turning the Twitter search for the latest videos being tweeted that mentions Brian Solis or Nike into a RSS Feed: http://search.twitter.com/search.rss?
q=%40briansolis%20youtube.com%20OR%20vimeo.com%20OR%20youtu.be
http://search.twitter.com/search.rss?
q=%40Nike%20youtube.com%20OR%20vimeo.com%20OR%20youtu.be
                                    
15.  Searching Twitter for the latest videos being tweeted from a specific Twitter Account:
a) Twitter Search string
https://twitter.com/#!/search/realtime/from:@Sony youtube.com OR vimeo.com OR youtu.be
b) Transforming the Twitter Search string into an: RSS Feed:
http://search.twitter.com/search.rss?
q=from%3ASony%20youtube.com%20OR%20vimeo.com%20OR%20youtu.be
http://search.twitter.com/search.rss?
q=from%3A%40Sony%20youtube.com%20OR%20vimeo.com%20OR%20youtu.be
 
16. Combining Media (Pictures & Videos)
a) Twitter Search:
https://twitter.com/#!/search/realtime/olympics pic.twitter.com OR flic.kr OR twitpic.com OR yfrog.com OR twitgoo.com OR pinterest.com OR instagr.am OR flickr.com OR imgur.com OR youtube.com OR vimeo.com OR youtu.be
b) Turning the Twittesearch into a RSS Feed:
http://search.twitter.com/search.rss?
q=olympics%20pic.twitter.com%20OR%20flic.kr%20OR%20twitpic.com%20OR%2
0yfrog.com%20OR%20twitgoo.com%20OR%20pinterest.com%20OR%20instagr.am
%20OR%20flickr.com%20OR%20imgur.com%20OR%20youtube.com%20OR%20vi
meo.com%20OR%20youtu.be
 
 
17.  Searching Twitter for the latest podcasts, songs and music sound files on Twitter:
a) Twitter Search:
https://twitter.com/#!/search/Lalo Schifrin crunch.fm OR swift.fm OR
tinysong.com OR tunebirds.com OR twt.fm OR spoti.fi OR spotify.com OR
grooveshark.com OR boo.fm OR audioboo.fm OR last.fm OR itunes.apple.com OR
itun.es
b) Turning the Twitter search into an RSS Feed for your reader:
http://search.twitter.com/search.rss?
q=Hiromi%20Uehara%20crunch.fm%20OR%20swift.fm%20OR%20tinysong.com%
20OR%20tunebirds.com%20OR%20twt.fm%20OR%20spoti.fi%20OR%20spotify.co
m%20OR%20grooveshark.com%20OR%20boo.fm%20OR%20audioboo.fm%20OR%
20last.fm%20OR%20itunes.apple.com%20OR%20itun.es
 
18.  Searching Twitter for the latest podcasts, songs and music sound files from a specific person: 
a) Twitter Search:
https://twitter.com/#!/search/officialadele crunch.fm OR swift.fm OR tinysong.com OR tunebirds.com OR twt.fm OR spoti.fi OR spotify.com OR grooveshark.com OR boo.fm OR audioboo.fm OR last.fm OR itunes.apple.com OR itun.es
b) Turning the Twitter search into an RSS Feed:
http://search.twitter.com/search.rss?
q=LadyGaga%20crunch.fm%20OR%20swift.fm%20OR%20tinysong.com%20OR%2
0tunebirds.com%20OR%20twt.fm%20OR%20spoti.fi%20OR%20spotify.com%20OR
%20grooveshark.com%20OR%20boo.fm%20OR%20audioboo.fm%20OR%20last.fm
%20OR%20itunes.apple.com%20OR%20itun.es
 
19.  Searching Twitter for the latest podcasts, songs and music sound files from a specific person: 
a) Twitter Search:
https://twitter.com/#!/search/from:@sonymusicglobal crunch.fm OR swift.fm OR tinysong.com OR tunebirds.com OR twt.fm OR spoti.fi OR spotify.com OR grooveshark.com OR boo.fm OR audioboo.fm OR last.fm OR itunes.apple.com OR itun.es
b) Turning the Twitter search into an RSS Feed:
http://search.twitter.com/search.rss?
q=from%3A%40sonymusicglobal%20crunch.fm%20OR%20swift.fm%20OR%20tiny
song.com%20OR%20tunebirds.com%20OR%20twt.fm%20OR%20spoti.fi%20OR%2
0spotify.com%20OR%20grooveshark.com%20OR%20boo.fm%20OR%20audioboo.f
m%20OR%20last.fm%20OR%20itunes.apple.com%20OR%20itun.es

9 ways to create Twitter RSS feeds for your CMS and content curation needs (Part 1)

Twitter in Real Life: The Follow Back

Twitter in Real Life: The Follow Back (Photo credit: HubSpot)

Generating RSS feeds from Twitter is for most of us a very important tool since when we strive to search and find specific real time information or follow favorites or lists of people with whom we want to keep up with. Unfortunately Twitter has implemented changes and removed visible RSS subscription feed buttons from its lay out! Fortunately there are ways around it and I hope you will find this post helpful! Thanks to our Irish Twitter colleague Piers Dillon-Scott from whom this summary is based on so thanks to Piers for the hard work he did last year: @pdscott. I am still so thrilled about this information that I thought I would rewrite it and make it even easier to follow and use since it does get a bit tricky and intricate at times! I do hope it helps you as much as it has helped me! If you have any comments or suggestions, please do not hesitate to write back. 
 
 1.     Generating an RSS FEED from a Twitter list:
Use the following RSS String for your new RSS Twitter List string:
http://api.twitter.com/1/AUTHOR/lists/TWITTER-LIST/statuses.atom
a)     Replace AUTHOR with the name of the author of the list (@brunogebarski) without the @sign (brunogebarski); Remember: the list you discover with a particular account does not necessarily belongs to that account.
b)     Replace TWITTER-LIST with the name of the list; if the list’s name is made of several words such as “French Sauvignon Blanc vs NZ” then replace the spaces with a hyphen: “French-Sauvignon-Blanc-vs-NZ”.
c)     Let’s say you want to generate a Twitter RSS Feed from the following list: SMMmagazineTopAuthors by Chris Herbert: @B2Bspecialist of Mi6; this will be the RSS Feed string: http://api.twitter.com/1/AUTHOR/lists/TWITTER-LIST/statuses.atom, which will become:
http://api.twitter.com/1/B2Bspecialist/lists/SMMagazineTopAuthors  /statuses.atomVoilà you are done!!
By the way, any of those feeds needs first to be copied and then inserted into your reader under “new subscription”! I personally use the Google Reader because I find it the easiest! 
 
2.     Generating an RSS FEED from a single Twitter account:
a)     You first need to find out the ID number of the particular Twitter Account at: http://idfromuser.com/: My ID (@BrunoGebarski) is: 49569360.
b)     Use the following string: http://twitter.com/statuses/user_timeline/ID-Number.rss
c)     Replace ID-Number and this could be the string if you decided to keep up with my twits: http://twitter.com/statuses/user_timeline/49569360.rss! Voilà, you are done!
 
 3.     Generating an RSS FEED from a single word:
a)     Use the following string: http://search.twitter.com/search.rss?q=
b)     Add the particular word at the end of the string such as: http://search.twitter.com/search.rss?q=softwareThat’s it you are done again!
 
 4.     Generating an RSS FEED from a string of words:
a)     Use the followng string: http://search.twitter.com/search.rss?q=
b)     Usually spaces and characters will have to be URL encoded first at: http://www.albionresearch.com/misc/urlencode.php
c)     French Recipes (without hyphens for this search) URL encoded will become: French%20Recipes. “space” = “%20” URL encoded:
http://search.twitter.com/search.rss?q=French%20Recipes
d)     Should you write it with hyphen it will then remain: French-          Recipes:http://search.twitter.com/search.rss?q=French-Recipes
e)      “French Recipes” (with quotation marks) will then become: %22French%20Recipes%22:
‘”’ = “%22” and “space” = “%20” URL encoded.
http://search.twitter.com/search.rss?q=%22French%20Recipes%22.
 
 5.     Generating an RSS FEED Search for a Twitter #tag word or @account:
a)  Again use the following string: http://search.twitter.com/search.rss?q=
b)  Add the URL translated words starting with ‘#’ or ‘@’  after getting the word translated at:  http://www.albionresearch.com/misc/urlencode.php.
c)    @brunogebarski will then become: %40brunogebarski: “@” = “%40” URL encoded: http://search.twitter.com/search.rss?q=%40brunogebarski
d)   #branding will then become: %23branding: “#” = “%23” URL encoded: http://search.twitter.com/search.rss?q=%23branding
 
 6.     Generating additional RSS FEEDS from:  
a)   Tweets containing the word: “France”: http://search.twitter.com/search.atom?q=France
b)   Tweets: “from:brunogebarski”:  “:” in URL Encoded is: “%3A” (without hyphens of course) (http://search.twitter.com/search.atom?q=from%3Abrunogebarski
c)    Tweets: “to:brunogebarski”: http://search.twitter.com/search.atom?q=to%3Abrunogebarski
d)   Tweets referencing: “@brunogebarski”: “@” = “%40” URL encoded. http://search.twitter.com/search.atom?q=%40brunogebarski
e)   Tweets containing a hash-tag: “#SCRM”: “#” = “%23” URL encoded. http://search.twitter.com/search.atom?q=%23SCRM
f)    Tweets containing several parameters such as: movie+ :), “space” and “:)” URL encoded: “%3A” and “%29”: 
http://search.twitter.com/search.atom?q=movie+%3A%29.
 
 7.     Generating an RSS FEED from a specific geographical location and a #key twitter word
We want to find out within 100km around Chichester Manuka Wholefoods in the UK all the people twitting about: “#health” (with the hash tag but without quotation marks).
b)   We first need to find out Manuka Wholefoods coordinates (latitude & Longitude) at: http://www.brenz.net/tech/geocode.asp
c)    We get now the coordinates (latitude & longitude) of the above address in Chichester (UK): “50.7317166,-0.788917” (without quotation marks but separated by a comma)
d)   URL is composed of: http://search.twitter.com/search.atom?geocode=
e)   First coordinate: “50.7317166”
f)    A first comma: URL encoded = “%2C” between the two coordinates
g)   Second coordinate: “-0.788917”
h)   A second comma: URL encoded = “%2C” between second coordinate and distance
i)    We will settle for “100km” around Chichester to minimize the search or ”mi”, if you prefer miles instead of kilometers.
j)    A third comma: URL encoded = “%2C” between the distance and the “#tag”: “#health” (with the hash key but without the quotation marks of course):
http://search.twitter.com/search.atom?geocode=50.7317166%2C-0.788917%2C100km%2C%23health
 
8.     Generating an RSS FEED from a specific geographical location combined with a key word
a)     We will take our location in Chichester again at: “50.7317166,-0.788917” (without quotation marks but separated by a comma)
b)     We will use then the standard search parameters and a “space” = “%20” URL encoded after the key word “health”
c)    http://search.twitter.com/search.rss?q=health%20geocode:50.7317166,-0.788917,25km
 
9.     Generating an RSS FEED from a specific geographical location combined with a key word and Boolean operators (AND / OR / NOT)
Let’s say we want to generate a feed for all the Twitts taking place now, in Chichester within 25 miles with the word Health but without cancer:
a)   We will retain our Chichester location at: “50.7317166,-0.788917” (without quotation marks but separated by a comma)
b)    We will then add he word “health” to the standard search parameters and a “space” = “%20” URL encoded following the word “health”
c)    After the word “health comes a “space” = “&20” URL encoded
d)    We add a Boolean search restriction for “NOT cancer” or –cancer: URL encoded –cancer
e)    After the word –cancer comes a “space” = “%20” URL encoded  
f)     Type in: geocode:50.7317166,-0.788917,25mi (comma and the distance in miles here)Voila you are done: http://search.twitter.com/search.rss?q=health%20-cancer%20geocode:50.7317166,-0.788917,25mi
 
If you have any additional comments or suggestion please let me know so I will complete and update this post on a continual basis: thank you for stopping by and enjoy a more focused use of your Twitter connection or Twitter search: happy Twitting and Twittsearching! @brunogebarski